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This course is specially designed for both foreign students who visit Kyungpook National University as an exchange program and our KNU students who have an interest in learning English through course work. This course aims to provide students knowledge on Korean companies and its global operation. The course consists of two parts. The first one will be understanding the Korean companies and its global operation in terms of theory in general. The second half of the course will be focused on practical issues including case analysis, simulations, and company visit to check the real Korean companies working around the world in comparison with Western corporations such as IBM, GE, 3M et cetra. Possible companies to visit includes companies in Gumi, Pohang, and Ulsan. For example, LG Electronics, Samsung Electronics, Pohang Steel Company, and Hyundai Motor Company are good candidates for our visit. Both theoretical understanding and practical experience would provide foreign students good learning experience. They can also in depth understanding for Korean Business, which will be working as a good soil for future business opportunities. In addition to these, our students would construct a good student network with foreign students, which is another byproduct for this program.
Introduction to international business is a course for understanding several functions of a global corporation and its surrounding environments. Specifically, complexities caused by political, economical, and cultural differences and dynamic interrelations between countries will be highlighted for the design of global strategies. Case studies on global companies will be conducted for the understanding of the practices in international businesses.
Text: International Business, Charles Hill, 2005, McGraw-Hill Companies
We will be examining several companies that worth our efforts for close examination. Geographically, KNU is surrounded by several industrial complex that include Gumi electronic industry complex and Pohang steel making industry complex, Ulsan automobile industry complex, and Daegu textile industry complex etc.. Strategically, we are considered to have a location specific advantage and we need to make best of it. For the purpose of achieving this end, I will be giving students Project for investigating companies working in these area. Several groups that consists of 4 to 7 students will be generated for performing a given assignments. This group activities will be affecting quite a lot for the grade a student will be getting at the end of the Semester. This kind of group work will be helping students to be sensitive to a multinational task in terms of improving a communication skill and developing a core competence for working as a team member. The objects for our close examination for the project are major companies in Korea. Those are Hyundai motor company, POSCO, LG electronic company, Samsung electronic company, and some textile companies around this area.
Another interesting task will be analyzing practical cases that have been written already by established scholars. We will be analyzing 4 cases that include Starbuck company, Dell computer company, Southwest Airline company, and Samsung Everland for our purpose. This would provide a fairly good insight how we can analyze a particular company from a strategic point of view.
No. Dates Day Content Remark
1. M, W 8/27,29 Course overview & self introduction  
2. M, W 9/3, 5 Ch 1. Globalization  
3. M, W 9/10,12 Ch. 2 Nat’l Diff. in Political Econ.  
4. M, W 9/17,19 Ch. 3 Diff. in Culture & 1st Test  
5. M, W 9/24,26 Korean Thanksgiving  
6. M, W 10/1,3 Ch. 12 The Strategy of Int’l Biz  
7. M, W 10/8,10 Ch. 13 The Org. of IB Case
8. M, W 10/15,17 Ch. 14 Entry Strategy & SA  
9. M, W 10/22,24 2nd Test  
10. M, W 10/29,31 Ch. 15 Exporting, Importing & ~  
11. M, W 11/5,7 Ch. 16 Global Mfg. & Mat. Mgmt  
12. M, W 11/12,14 Ch. 17 Global Mktg & R&D  
13. M, W 11/19,21 Ch. 18 Global HRM Project
14. M, W 11/26,28 Ch. 19 & Ch. 20 Acct. & FM  
15. M, W 12/3,6 Final Test  
Test (45%): 3 times ( 1st , 2nd & Final Term)
Case Analysis (15%): Harvard Cases & Stanford Cases
Project (30%); Case study for international business
Class Participation (10%): Class preparation for class discussion and presentation
The class will be taught in English
   Major theory will be introduced for each chapter, followed by a class discussion using the questions raised a week ago.